How Chat GPT and AI is Changing Email Marketing in 2023? What are its Pros and Cons?

With the advancement of technology, and developing AI capabilities Chat GPT has got all the hype it expected. Everywhere the discussions were about Chat GPT taking away jobs, Chat GPT hacks, Chat GPT prompts, etc. Later every marketer knew it is a technology and cannot replace a human completely rather it can assist a human […]

Amy John / June 15, 2023

Improve your customers with data appending

Enhance client base with data appending services Accurate, responsive, and relevant data strengthens core business value by offering pragmatic business solutions. Data appending and data enrichment services have redefined business data by enriching it with up-to-date mailing lists to add value to multichannel campaigns. It is the right solution to enable marketers to reach their […]

Amy John / May 10, 2021

Email List Hygiene – Its impact on campaign success

An email campaign is the best way to reach a targeted audience base. Therefore, marketers go the extra mile to ensure that the business email lists are robust and up-to-date for maximum deliverables. Email List Hygiene thus gains prominence. Therefore, marketers worldwide have opted to buy email lists from reliable providers. Most marketers in pursuit […]

Amy John / November 5, 2020

“B2B Email List Providers,” Are you disappointed with them?

Data has become the primary source to grow your business. Companies have realized this fact now and are investing in data like never before. Whether you want to roll out campaigns or want to get your existing data appended, you need to partner with a reliable marketing database vendor and invest in their B2B Email […]

Amy John / February 23, 2020

What do you know about your competitor’s market position?

Devoting time to competitor analysis is critical for marketing teams seeking B2B business. By keeping tabs on the success history of their rivals and developing an advanced ICP builder, they can have a powerful sales intel. It produces a valued competitive edge. Today, a successful brand needs to generate traffic and leads and break market […]

Amy John / January 22, 2020

How to build a delivery-driven email list?

As a marketer, it’s your job to make sure you’re regularly adding fresh contacts to your email marketing list so you can keep your numbers moving up. For businesses to prosper having access to a healthy email list is an asset as it can increase revenue immensely. According to research, every email marketing database degrades as […]

Amy John / December 19, 2019

7 Reasons You Should Invest in Email Marketing

Email Marketing is important. And many business owners believe that it is the most powerful strategy that can be used by them. For startups and established businesses, you can use email marketing to connect with new customers, build a relationship with current customers and retain them, create a market presence, increase sales and grow your […]

Amy John / December 29, 2017

Solve The Biggest Problems With Email Marketing Predictions

Email marketing is the act of sending a commercial message, to a group of people, using email. Every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing has evolved rapidly along with the […]

Amy John / July 31, 2017

Resending email to a non-opener: a step by step guide

The effectiveness of email marketing is unquestionable. According to the report published by ExactTarget (now Salesforce Marketing Cloud), email is the most preferred marketing platform for 77% consumers over any other online marketing communication channel. But like everything else, along with all beneficiary factors, email marketing also comes with some of its drawbacks (Also read: […]

Amy John / June 20, 2017

CRM: Technology that Connects Businesses

Whether it is keeping records of customer queries or closed sales or open deals or customer reviews, CRM software can be used to it best potential. Companies that supply services in big volumes to consumers need customer relationship management technology. With CRM software, business firms can contact clients from different geographies. So what are the […]

Amy John / April 4, 2017